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Complete Your Routine
Want to know a secret? Many purple shampoos don't work because they don't treat hair damage.Brassiness comes from porous hair that can't hold pigment inside. The more damaged your hair, the faster the brass comes back. The more your hair is damaged, the more orange and fried it looks. Thankfully, the solution exists - our hair mask fills the hair structure and keeps the pigment inside, ensuring your hair stay platinum for longer
Damage Restoring Protein Complex
Want to know a secret? Many purple shampoos don't work because they don't treat hair damage.Brassiness comes from porous hair that can't hold pigment inside. The more damaged your hair, the faster the brass comes back. The more your hair is damaged, the more orange and fried it looks. Thankfully, the solution exists - our hair mask fills the hair structure and keeps the pigment inside, ensuring your hair stay platinum for longer
Recommended for: For all hair types, especially blonde, bleached, silver, dry, and damaged
Targets: Brassy, Yellowish or Orange Tones, Frizz, Split Ends, Hair Breakage
Cleanse with a sulfate-free shampoo and towel-dry hair
Apply mask from roots to ends. Make sure to spread the mask evenly.
Leave on 3–5 min for brass removal, up to 10 min for a cooler, platinum shade.
Rinse thoroughly and continue your styling.
Pro Tip:
Overdone it? Just wash out the excess — violet tones rinse right off.x
Restored hair structure and sealed cuticle
Brass neutralisation & refreshed blonde
Deep hydration
Strengthening and recovery for damaged strands
Frizz control & smooth, shiny finish
Sealed split ends and reduced breakage
Fullness & volume without greasiness
Keratin:
Restores damage, smooths cuticle, reduces frizz
Marine Collagen:
Restores elasticity, boosts shine, fights dryness
Biotin:
Supports thicker, fuller, stronger strands
Argan Oil:
Deeply nourishes, reduces frizz, and adds shine
Wheat Protein:
Improves the protein-moisture balance and fills the gaps in hair structure
Full Ingredients:
Water/Aqua/Eau, Cetearyl Alcohol, Steartrimonium Chloride, Behentrimonium Chloride, Amodimethicone, Dimethicone, Glyceryl Stearate, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Wheat Protein, Hydrolyzed Keratin, Hydroxyethylcellulose, Dimethiconol, Phenoxyethanol, Allantoin, Panthenol (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Guar Hydroxypropyltrimonium Chloride, Citric Acid, Disodium EDTA, Parfum (Fragrance), Red 18 (CI 16255), Blue 1 (CI 42090), Linalool, Limonene.
We don’t include:
No Mineral Oil, No Formaldehyde, No Parabens, No Phthalates, No Sulfates
- Free Shipping
Shipping is free for all US orders over $35.
- Shipping Time
Most orders are shipped within 1 business day and delivered within 3–5 business days.
- Returns
100% Satisfaction Guaranteed. Returns accepted within 60 days of receipt for a full refund.
- Order Tracking
All orders include tracking information, so you can follow your package every step of the way.
- Contact & Support
Our customer care team is here to help with any questions about your order, shipping, or returns.
Trusted by Women Who’ve Tried Everything
Trusted by thousands
98%
Would recommend this product.
Frequently Asked Questions
Apply to clean, damp hair after shampooing. Leave on for 5–10 minutes, then rinse thoroughly.
Brighter, cooler blonde tones with reduced brassiness. Hair feels soft, smooth, and deeply hydrated.
1–2 times per week is ideal, depending on how often you wash your hair and the level of brassiness.
It’s designed for blonde, silver, and highlighted hair. Brunettes with highlights can also benefit.
No — the formula is enriched with nourishing ingredients that condition while toning.
Yes, but results will be subtle. It works best on bleached, highlighted, or color-treated hair that tends to get yellow or brassy.

Allison Snell
"When your hair gets bleached or colored several times, its structure changes and becomes more porous. This means it takes the pigment easily, but it also easily changes it to brassy tones. Besides, damaged hair frizzes and breaks more easily, and looks duller and lifeless in general. Thankfully, you can restore the hair texture and fill the gaps with keratin formulas, such as this mask"























