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Complete Your Routine
You'll never need to facetune your blonde anymore! This mask keeps your tone cool for weeks, so your hair is always camera-ready. Cool platinum, healthy shine, zero brass. Whether someone pulls out a phone at brunch or you're walking into a work event.
Purple Mask with Build-In Filter
You'll never need to facetune your blonde anymore! This mask keeps your tone cool for weeks, so your hair is always camera-ready. Cool platinum, healthy shine, zero brass. Whether someone pulls out a phone at brunch or you're walking into a work event.
Recommended for: For all hair types, especially blonde, bleached, silver, dry, and damaged
Targets: Brassy, Yellowish or Orange Tones, Frizz, Split Ends, Hair Breakage
Cleanse with a sulfate-free shampoo and towel-dry hair
Apply mask from roots to ends. Make sure to spread the mask evenly.
Leave on 3–5 min for brass removal, up to 10 min for a cooler, platinum shade.
Rinse thoroughly and continue your styling.
Pro Tip:
Overdone it? Just wash out the excess — violet tones rinse right off.
Total brass neutralisation & cool, refreshed blonde
Deep hydration
Strengthening and recovery for damaged strands
Frizz control & smooth, shiny finish
Sealed split ends and reduced breakage
Fullness & volume without greasiness
Purple Pigment:
Neutralize brassy tones and tone your hair to cool platinum perfection
Keratin:
Restores damage, smooths cuticle, reduces frizz
Marine Collagen:
Restores elasticity, boosts shine, fights dryness
Biotin:
Supports thicker, fuller, stronger strands
Argan Oil:
Deeply nourishes, reduces frizz, and adds shine
Wheat Protein:
Improves the protein-moisture balance and fills the gaps in hair structure
Full Ingredients:
Water/Aqua/Eau, Cetearyl Alcohol, Steartrimonium Chloride, Behentrimonium Chloride, Amodimethicone, Dimethicone, Glyceryl Stearate, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Wheat Protein, Hydrolyzed Keratin, Hydroxyethylcellulose, Dimethiconol, Phenoxyethanol, Allantoin, Panthenol (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Guar Hydroxypropyltrimonium Chloride, Citric Acid, Disodium EDTA, Parfum (Fragrance), Red 18 (CI 16255), Blue 1 (CI 42090), Linalool, Limonene.
We don’t include:
No Mineral Oil, No Formaldehyde, No Parabens, No Phthalates, No Sulfates
- Free Shipping
Shipping is free for all US orders over $35.
- Shipping Time
Most orders are shipped within 1 business day and delivered within 3–5 business days.
- Returns
100% Satisfaction Guaranteed. Returns accepted within 60 days of receipt for a full refund.
- Order Tracking
All orders include tracking information, so you can follow your package every step of the way.
- Contact & Support
Our customer care team is here to help with any questions about your order, shipping, or returns.
Trusted by Women Who’ve Tried Everything
Not afraid to take pictures anymore
I used to untag myself from every group pic I saw, because my blonde hair always looked orange in a flash. I've finally moved from purple shampoo to this mask, and I love taking pictures of my hair - it looks great anytime!
No more blonde filter
I've always been shy about taking pictures with my friends; I've actually mastered Photoshop tricks, so my blonde never shows its orange undertone. But recently I read about the hack of using an anti-brass mask for photos, and I've loved seeing that it works like a natural filter!
Saved my corporate getaway
I had my corporate getaway coming up, and I was terrified to learn it fell right between my colorist appointments with no way to reschedule. She recommended this mask to me for the emergency, and it worked - my corporate pictures look platinum flash, I've even been complimented by our partners!
Great confidence boost!
I usually don't like taking pictures because I hate seeing the flash reveal my brassy tones. I was recommended this mask to care for my hair after coloring, and I was amazed to see how natural my blonde looked, even in pictures!
Trusted by thousands
98%
Would recommend this product.
Frequently Asked Questions
Apply to clean, damp hair after shampooing. Leave on for 5–10 minutes, then rinse thoroughly.
Brighter, cooler blonde tones with reduced brassiness. Hair feels soft, smooth, and deeply hydrated.
1–2 times per week is ideal, depending on how often you wash your hair and the level of brassiness.
It’s designed for blonde, silver, and highlighted hair. Brunettes with highlights can also benefit.
No — the formula is enriched with nourishing ingredients that condition while toning.
Yes, but results will be subtle. It works best on bleached, highlighted, or color-treated hair that tends to get yellow or brassy.
Allison Snell
“Blonde-toned hair may not look brassy in natural light, but some more stubborn tones can show up with phone flash or harsher lighting. I recommend using purple products with several different pigments to cover the full brassy spectrum from yellow to orange, and this mask does that.”
