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Complete Your Routine
No need to suffer from crunchy blonde anymore! This ultra-nourishing purple hair mask doesn't suck the moisture out of your hair. It locks moisture in while neutralizing brass, covering each strand in both color-correcting pigments and a nourishing formula that smooths cuticles, tames frizz, and seals split ends. We’ve already sold more than 150K jars, showing that gorgeous platinum locks are possible without compromises.
From Straw, to Soak, to Silk
No need to suffer from crunchy blonde anymore! This ultra-nourishing purple hair mask doesn't suck the moisture out of your hair. It locks moisture in while neutralizing brass, covering each strand in both color-correcting pigments and a nourishing formula that smooths cuticles, tames frizz, and seals split ends. We’ve already sold more than 150K jars, showing that gorgeous platinum locks are possible without compromises.
Recommended for: For all hair types, especially blonde, bleached, silver, dry, and damaged
Targets: Brassy, Yellowish or Orange Tones, Frizz, Split Ends, Hair Breakage
Cleanse with a sulfate-free shampoo and towel-dry hair
Apply mask from roots to ends. Make sure to spread the mask evenly.
Leave on 3–5 min for brass removal, up to 10 min for a cooler, platinum shade.
Rinse thoroughly and continue your styling.
Pro Tip:
Overdone it? Just wash out the excess — violet tones rinse right off.
Deep nourishing and locked-in moisture
Brass neutralisation & refreshed blonde
Strengthening and recovery for damaged strands
Frizz control & smooth, shiny finish
Sealed split ends and reduced breakage
Fullness & volume without greasiness
Argan Oil:
Deeply nourishes, reduces frizz, and adds shine
Wheat Protein:
Improves the protein-moisture balance and fills the gaps in hair structure
Keratin:
Restores damage, smooths cuticle, reduces frizz
Marine Collagen:
Restores elasticity, boosts shine, fights dryness
Biotin:
Supports thicker, fuller, stronger strands
Full Ingredients:
Water/Aqua/Eau, Cetearyl Alcohol, Steartrimonium Chloride, Behentrimonium Chloride, Amodimethicone, Dimethicone, Glyceryl Stearate, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Wheat Protein, Hydrolyzed Keratin, Hydroxyethylcellulose, Dimethiconol, Phenoxyethanol, Allantoin, Panthenol (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Guar Hydroxypropyltrimonium Chloride, Citric Acid, Disodium EDTA, Parfum (Fragrance), Red 18 (CI 16255), Blue 1 (CI 42090), Linalool, Limonene.
We don’t include:
No Mineral Oil, No Formaldehyde, No Parabens, No Phthalates, No Sulfates
- Free Shipping
Shipping is free for all US orders over $35.
- Shipping Time
Most orders are shipped within 1 business day and delivered within 3–5 business days.
- Returns
100% Satisfaction Guaranteed. Returns accepted within 60 days of receipt for a full refund.
- Order Tracking
All orders include tracking information, so you can follow your package every step of the way.
- Contact & Support
Our customer care team is here to help with any questions about your order, shipping, or returns.
Trusted by Women Who’ve Tried Everything
Surprising hair quality
My hair usually looks and feels like straw after coloring, and the purple shampoo doesn't help or make it even worse. I thought this mask would be like any other, and I was surprised how my hair felt after it – it became smooth and soft after the first use, with no traces of brass left.
Full care course in one jar
This purple mask is great at refreshing blonde hair, but it’s also made me realise how damaged my hair was before it. I’ve used it for a few weeks, without other changes, and my hair became much softer and shinier than before. I notice less tangles, frizz, and splitting, too!
Noticeably healthier hair look
This mask really made a difference in my hair quality, it’s like I’ve used the best moisturizer while also toning my hair. I used it only for a short time, but it still lifts my hair very smooth and silky. My colorist even noticed that it looked less frizzy, so I had to recommend it!
No greasiness, no crunchiness!
My hair routine usually goes two ways - either I use a purple product that leaves my hair chalky and straw dry, or I smother it with oils to get it moisturized and end up with greasy hair the next day. This mask has finally broken the cycle it removed brass, and my hair felt smooth and soft without extra oiliness. A win-win product!
Trusted by thousands
98%
Would recommend this product.
Frequently Asked Questions
Apply to clean, damp hair after shampooing. Leave on for 5–10 minutes, then rinse thoroughly.
Brighter, cooler blonde tones with reduced brassiness. Hair feels soft, smooth, and deeply hydrated.
1–2 times per week is ideal, depending on how often you wash your hair and the level of brassiness.
It’s designed for blonde, silver, and highlighted hair. Brunettes with highlights can also benefit.
No — the formula is enriched with nourishing ingredients that condition while toning.
Yes, but results will be subtle. It works best on bleached, highlighted, or color-treated hair that tends to get yellow or brassy.
Allison Snell
From what I see in clients with blonde or lightened hair, this formula covers the two biggest needs: keeping the tone cool and supporting weakened strands. The mix of keratin, biotin, and hydrating agents helps reduce breakage and improve softness, which is especially important for bleached hair. It’s a thoughtful, well-rounded mask for maintaining healthy blonde.
