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Complete Your Routine
We finally found the real reason your blonde goes brassy. Your tap water is rich in metals that turn your blonde brassy — every single wash. Most purple products just neutralize the brass, while our mask targets the problem, removing minerals and softening the water, so your blonde stays cool and fresh for longer.
First Softening Purple Mask
We finally found the real reason your blonde goes brassy. Your tap water is rich in metals that turn your blonde brassy — every single wash. Most purple products just neutralize the brass, while our mask targets the problem, removing minerals and softening the water, so your blonde stays cool and fresh for longer.
Recommended for: For all hair types, especially blonde, bleached, silver, dry, and damaged
Targets: Brassy, Yellowish or Orange Tones, Frizz, Split Ends, Hair Breakage
Cleanse with a sulfate-free shampoo and towel-dry hair
Apply mask from roots to ends. Make sure to spread the mask evenly.
Leave on 3–5 min for brass removal, up to 10 min for a cooler, platinum shade.
Rinse thoroughly and continue your styling.
Pro Tip:
Overdone it? Just wash out the excess — violet tones rinse right off.
Hard water softening & mineral detox
Brass neutralisation & refreshed blonde
Deep hydration
Strengthening and recovery for damaged strands
Frizz control & smooth, shiny finish
Sealed split ends and reduced breakage
Fullness & volume without greasiness
Keratin:
Restores damage, smooths cuticle, reduces frizz
Marine Collagen:
Restores elasticity, boosts shine, fights dryness
Disodium EDTA:
Helps lift and remove unwanted mineral & metal deposits
Biotin:
Supports thicker, fuller, stronger strands
Argan Oil:
Deeply nourishes, reduces frizz, and adds shine
Wheat Protein:
Improves the protein-moisture balance and fills the gaps in hair structure
Full Ingredients:
Water/Aqua/Eau, Cetearyl Alcohol, Steartrimonium Chloride, Behentrimonium Chloride, Amodimethicone, Dimethicone, Glyceryl Stearate, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Wheat Protein, Hydrolyzed Keratin, Hydroxyethylcellulose, Dimethiconol, Phenoxyethanol, Allantoin, Panthenol (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Guar Hydroxypropyltrimonium Chloride, Citric Acid, Disodium EDTA, Parfum (Fragrance), Red 18 (CI 16255), Blue 1 (CI 42090), Linalool, Limonene.
We don’t include:
No Mineral Oil, No Formaldehyde, No Parabens, No Phthalates, No Sulfates
- Free Shipping
Shipping is free for all US orders over $35.
- Shipping Time
Most orders are shipped within 1 business day and delivered within 3–5 business days.
- Returns
100% Satisfaction Guaranteed. Returns accepted within 60 days of receipt for a full refund.
- Order Tracking
All orders include tracking information, so you can follow your package every step of the way.
- Contact & Support
Our customer care team is here to help with any questions about your order, shipping, or returns.
Trusted by Women Who’ve Tried Everything
Purple Tone + Water Softening
My purple shampoo never worked properly - the brass never fully went away. My friend stayed with me once and told me about the hard water and that I need to protect my hair from it. This mask does well for this job - it cleanses the harsh minerals while also refreshing my blonde.
Finally, the purple staff that works
I've used a purple shampoo for 3 years, but my blonde hair turned orangy-red in just 3-4 days. This mask nourishes and softens my hair, and my blonde stays fresh and platinum for a week at a time.
Great in-between visits
I've whined to my hairdresser about my hair turning brassy so fast, and she recommended that I check for hard water and try this mask to counter it. It works really great, keeping my hair properly blonde and tidy, like fresh from the salon, while I'm between appointments.
Gets rid of brass
I've always been skeptical of purple hair products because nothing ever fully got rid of the brass. Finally, I saw the product that promises to remove minerals from hard water. I've tried it, and it prolongs my fresh blonde!
Trusted by thousands
98%
Would recommend this product.
Frequently Asked Questions
Apply to clean, damp hair after shampooing. Leave on for 5–10 minutes, then rinse thoroughly.
Brighter, cooler blonde tones with reduced brassiness. Hair feels soft, smooth, and deeply hydrated.
1–2 times per week is ideal, depending on how often you wash your hair and the level of brassiness.
It’s designed for blonde, silver, and highlighted hair. Brunettes with highlights can also benefit.
No — the formula is enriched with nourishing ingredients that condition while toning.
Yes, but results will be subtle. It works best on bleached, highlighted, or color-treated hair that tends to get yellow or brassy.
Allison Snell
“Most USA households have harder tap water, which can deposit in your hair and cause your blonde hair to turn brassy faster. This mask detoxifies your hair from minerals while toning and smoothing it.”
